Twitter advertisers must pay verification
Elon Musk apparently wants to increase Twitter's subscription revenue by hook or by crook: As of today, the platform now informs all advertisers to sign up for "Twitter Blue" or for "Verification for Organizations" in order to continue placing ads in the app.
This means brands will have to pay $8 per month for a blue checkmark or $1,000 per month for the Verification for Organizations offering. Brands that already spend more than $1,000 per month will automatically get a gold checkmark. The Twitter Blue version costs only $8 per month, but offers virtually no benefits or protection against counterfeiting. It remains to be seen how the SMEs, which make up the majority of Twitter's advertisers, will behave.