Social Media Museum

Both Meta and TikTok have launched new initiatives to attract top creatives and connect them with affiliate marketing opportunities within their respective apps.

At Meta, a new video series aims to address myths and misconceptions creatives may have about Facebook and their potential opportunities in the app.

TikTok is working with a select group of creatives on a new program that connects brands with influencer content by allowing participating creatives to post videos based on a brand brief.