Instagram focuses on Gen Z, Pinterest on elders
Pinterest and Instagram have published their trend reports for 2023.
Instagram is focusing 100% on Generation Z, which is not interested in others. According to Instagram, individuality and politics are important to them - and conventions are completely out. Generation Z does what it wants, which will lead to more diversity and a boom in DIY content on social media.
Pinterest takes care of everyone else, predicting that older people will be party-happy and like to express their personalities loudly and flashily: Crazy fashion and retro furnishings will be in vogue, and so will individuality.