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Instagram opens Reels API for external platforms

Instagram opens Reels API for external platforms

Meta has announced that it is launching a Reels API for external use. This is designed to give brands more ways to post Instagram Reels to their accounts and manage the activity associated with them. WithAPI access,platforms such as Hootsuite and Sprout Social can provide cross-platform posting and analytics capabilities in a single dashboard, which will allow them to keep track of their various social posts and schedules in one place.